The way customers interact with food is much different than the way they interact with other products.
With food, customers are actually putting the product into their own bodies. This is a much different form of interaction than using an mp3 player or a bathroom cleaner.
If you believe the saying, “You are what you eat”, then essentially we are asking customers to allow our product to become a part of them. There is a certain level of responsibility that goes along with this idea, and Turke’s must act as a careful steward of its customers’ dietary well-being.